Ghanaian Afro-pop singer Apaatse says Ghanaians do not provide a working environment for young and up-coming talents to develop the country's entertainment industry.
According to him, the entertainment industry focuses on already established talents.
He said "we don't discover new talents, it is a difficult thing to do as Ghanaians and industry players to discover new people. They like to hold on to the same old thing. We don't give young ones the chance and opportunity to show".
Apaatse released his first single titled wedding day six years ago when he was discovered by 1F entertainment. He also released other singles that he promoted on the street. Not just popular to his music fans, but also got nationwide endorsements including 4syte music video awards nominations and other big feats in Ghana's music industry.
Speaking on where he grew and his talent, he said “you can’t make it when you are not determined from the hood that I grew up .Drugs were sold in the hood where I grew up .All my colleagues I grew up with have their lives messed up.
I told myself if the country hasn’t recognised me as a musician at the age of 25 I will stop music and leave my hood for something else” all this will tell you where I grew up.
Story by Emma
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